Press & Media

Follow us in the news! This page is your one-stop resource for
Guiding Stars press releases, news articles, and guest posts on the web.

Partnership for a Healthier America (PHA) has launched the Good Food Coalition, a first-of-its-kind initiative linking consumer purchases of better-for-you products directly to hunger relief for families across the United States.

Teacher takes students and their families to a local Food Lion for a Guiding Stars Night. They turn the grocery store into a hands-on classroom with a nutrition scavenger hunt, comparing star ratings on everyday foods and tasting different apple options.

The grocer’s Guiding Stars program links with Circana’s Attribute Marketplace to offer insights on how to develop and promote products for health-conscious consumers.

The renewed collaboration will give suppliers greater insight into health and nutrition trends

New collab gives suppliers data-driven visibility into nutrition trends.

Designed to revolutionize data integration and accessibility, Circana’s Attribute Marketplace provides clients with an innovative platform to browse and order external datasets seamlessly integrated into Circana’s existing models.

Although top retailers highlight affordability and health, healthier products tend to be more expensive and promotional strategies are not typically used to drive their sales

Experts tell how a star system and a game with your shopping cart can teach kids to make good choices about eating.

Refining Our Guidance With Good Science

The Guiding Stars algorithms, the formulas used to assign Stars to foods and beverages, were recently updated to reflect new information about nutrition science and the current landscape of food product labeling in grocery stores.
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toddler eatting

Updated Guidance for Infant & Toddler Foods

The Guiding Stars Scientific Advisory Panel has updated the guidance for infant & toddler foods.
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Guiding Stars Brings New Clarity to Better Beverage Choices

If you’re familiar with Guiding Stars, you know that we have been helping consumers easily find nutritious choices in the grocery aisles since 2006. We’re excited to announce that Guiding Stars has enhanced our algorithm, the patented formula we use to assign stars to foods and beverages, to bring new clarity to better beverage choices.
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More Star-Earning Beverage Choices!

We’ve all heard to drink plenty of water each day, but is it really the only good option for hydration and nutrition? The grocery store shelves are brimming with drink options. Learn how we make finding those that support good health as simple as 1, 2, 3.
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Learn About Our New Beverage Guidance

Learn about our enhanced nutrition guidance for beverages—all to help you make better choices for your health. Read all about the update!
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Blueberry Sorbet

Our algorithm has changed! We now consider juice concentrate as an added sugar.

The Guiding Stars program is now even better at guiding you toward foods with less added sugar.
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Guiding Stars Awarded U.S. Patent for its Food Nutrition Database System

We’ve all heard to drink plenty of water each day, but is it really the only good option for hydration and nutrition? The grocery store shelves are brimming with drink options. Learn how we make finding those that support good health as simple as 1, 2, 3.
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Guiding Stars Granted Patent in Canada for Nutrition Rating Algorithm

We’ve all heard to drink plenty of water each day, but is it really the only good option for hydration and nutrition? The grocery store shelves are brimming with drink options. Learn how we make finding those that support good health as simple as 1, 2, 3.
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Guiding Stars® Granted Patent Approval for Nutrition Rating Algorithm

We’ve all heard to drink plenty of water each day, but is it really the only good option for hydration and nutrition? The grocery store shelves are brimming with drink options. Learn how we make finding those that support good health as simple as 1, 2, 3.
Read More