Client Partners
Guiding Stars is a science-based nutrition guidance system designed to support informed food choices at scale, used by partners, retailers, schools, and institutions nationwide.
Why Guiding Stars
Evidence-based guidance that helps organizations support better food choices.
Guiding Stars is an evidence-based nutrition guidance program that assesses nutrient density and ingredients of foods and beverages.
Guiding Stars’ transparent nutrition guidance scoring enables consumer packaged goods companies, manufacturers, and retailers to meet evolving nutrition standards.
Guiding Stars is currently available on shelf tags and online at more than 2,000 grocery stores, including all Food Lion, Giant Food, The GIANT Company, Hannaford, and Stop & Shop stores.
How Guiding Stars Works for Clients
A straightforward implementation process designed to minimize complexity.
Foods Are Evaluated Using Transparent Criteria
Our algorithm assesses products based on established nutritional guidelines, considering factors like vitamins, minerals, fiber, saturated fat, sodium, and added sugars.
Ratings Are Displayed In-store and Digitally
Star ratings appear on shelf tags, signage, and digital platforms, seamlessly integrating into your existing systems.
Shoppers Use Stars to Compare Options Quickly
Consumers make informed choices at a glance, comparing nutritional quality across similar products without reading complex labels.
Used by Organizations Nationwide
Real outcomes from diverse organizations implementing Guiding Stars.
2000+ Stores
Regional Grocery Chain
Increased produce sales by 12% and improved customer satisfaction scores after implementing Guiding Stars across 85 store locations.
40K+ Students
University System
Successfully integrated star ratings into campus dining halls and retail locations, supporting nutrition education initiatives across 40,000 students.
15 Facilities
Healthcare Network
Aligned cafeteria offerings with wellness goals by featuring Guiding Stars in 15 hospital and clinic locations, enhancing patient and staff nutrition.
Tools & Resources
Everything you need to successfully implement and maintain Guiding Stars.
Research & Credibility
Guiding Stars is overseen by independent nutrition experts and grounded in established science.
Our Clients
